LEGEND OF THE 12 IMMORTAL BEASTS
Legend has it that during a time when Japanese motorcycle makers were locked in an arms race to create increasingly powerful machines, they grew wary of the grave dangers and consequences that such indiscriminate power comes with. Realizing that the Pandora’s Box of deadly pleasures have already been unleashed, they turned to an ancient system hoping to keep those ills in rein – Junishi 十二支 or the Twelve Zodiac.
12 Immortal Beasts 十二天獣 of the Zodiac were awaken and summoned to watch over motorcyclists across the lands. Each taking on a class of bike (from a total of 12 Motorcycle Archetypes) based on similar characteristics, to serve as patron guardian and protector of the class bestowed upon.
Battling alongside riders and warding off evils, illuminating the road ahead as they navigate through this perilous world. The 12 Immortal Beasts provide aid and protection, to seek order amidst the chaos while striving to achieve perfect balance between Man, Machine and the Environment.
There lies a certain unspoken connection that riders feel when riding their bikes, as if it is more than just a machine. Perhaps a creature that is very much alive with its own persona, or even a dormant beast waiting to be unleashed anytime.
12 IMMORTAL is a symbolic exploration into that inner psyche - the spiritual and mental aspects of riding motorcycles, and its impact on our awareness and perspective of surrounding elements along the journey.
And by motorcycles, we mean all types of motorcycles; serving as a rallying call to the different tribes and disciplines of riders from all rides of life. From those who ride to commute to those that make motorcycling a way of life, 12 IMMORTAL is a collective expression of that Total Motorcycling Lifestyle that brings people to unimaginable places together, including the rich culture and stories behind it.
All these are woven onto the fabric of our clothing label and the pieces we present carries the weight of the 12 Immortal Beasts. This is nothing about the occult or superstition, all portrayals are purely symbolic and metaphoric in nature.
